Resources: Book

The Power of Strategic Commitment

To take your company to the next level, you constantly strive for that magical combination of top talent, superior leadership, critical resources, and canny strategy. But those elements—separately or in combination—will never achieve their ultimate value without Commitment. Not the throwaway, rah-rah variety that dissipates as easily as it was created; but genuine, lasting engagement on the part of every single person in the organization. It is real, measurable, and, yes, you can build it. The Power of Strategic Commitment is the first book to turn the sometimes fuzzy concept of buy-in into a true strategic component of success.

 

The authors demonstrate that by establishing quantifiable components of motivation and engagement, any business can turn Compliance (essentially doing everything right by adhering to rules and procedures) into Commitment—doing everything extraordinarily well, all the time, because of real interest in the success of the project at hand and the continued growth of the organization. Like most business issues, the commitment you can expect from your employees will be determined by what is projected from the top.

 

The reason many well-designed initiatives end up falling short or failing outright is that employees sense immediately when senior management does or does not have the resolve to follow through on all the grand visions they generated at the last strategic planning session. Too often, strategic planning is seen as “going offsite as a team, agreeing on a bunch of priorities for the year, then going back to work and doing what you were going to do anyway.” This lack of resolve then permeates every level, department, and individual in your workplace.

With The Power of Strategic Commitment, you will not only learn how to create and communicate initiatives that have inherent value, but also how to show and build belief in the lasting importance of those initiatives to both the organization and each employee.

This critical combination results in the ability to:

‣ Hire and retain only fully engaged talent.
‣ Involve everyone in creating the future of the organization—and their own future within it.
‣ Continuously measure and increase buy-in at every level.
‣ Customize commitment strategies for each employee (it’s easier than it sounds).
‣ Create a commitment-inspiring rewards system (without breaking the bank).
‣ Keep everyone’s eyes focused on the prize—the achievement of desired objectives.

 

Jam-packed with practical tools, proven methods and countless examples from the authors’ considerable experience with hundreds of world-leading clients, The Power of Strategic Commitment gives you the key to the kind of sustained engagement that will finally help you deliver on all those great ideas—and drive your organization to continued success.