To take your company to the next level, you constantly strive for that magical combination of top talent, superior leadership, critical resources, and canny strategy. But those elements—separately or in combination—will never achieve their ultimate value without Commitment. Not the throwaway, rah-rah variety that dissipates as easily as it was created; but genuine, lasting engagement on the part of every single person in the organization. It is real, measurable, and, yes, you can build it. The Power of Strategic Commitment is the first book to turn the sometimes fuzzy concept of buy-in into a true strategic component of success.